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Bissantz Bixel

Trendreport E-Commerce-Controlling


Umsatz allein macht nicht glücklich

Wer im E-Commerce sein Geschäft nur mit Umsatz- und Gewinnzahlen steuert, gerät schnell in Gefahr, auf Grund zu laufen. Um zu beurteilen, wie erfolgreich ein Onlineshop läuft und wo man noch etwas verbessern kann, brauchen Shopbetreiber vielfältige Daten.

Das reine Finanzzahlenwerk ohne Verbindung zum Webcontrolling reicht nicht aus, um auf Kurs zu bleiben.

Gebraucht werden Informationen über das Besucherverhalten, über Kaufabbruchraten, Retourenquoten, etc.

Auf welche KPI es im E-Commerce-Controlling ankommt und wie Onlinehändler diese aus der Datenflut herausfiltern, erfahren Sie im Trendreport.


Jetzt den Trendreport "E-Commerce-Controlling" herunterladen!

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