Sales Planning

For Cinemex, Mexico's biggest chain of cinemas, DeltaMaster reveals the expected sales of drinks and snacks when a new movie opens. The subsequential, country-wide planning of which theaters the film is distributed to, builds on this data.

Managing Field Sales

For the pharmaceuticals industry, field sales are an instrument that is as important as it is expensive. Companies such as Pfizer and Merck therefore rely on DeltaMaster to examine the efficiency of their measures.

Uncovering Fraud

For ING, one of the world's largest insurance companies, and Ogasa, the Mexican Customs authority, early recognition of attempts at fraud is the heart of how DeltaMaster is applied analytically.

Direct Marketing

The mid-sized Dialog Marketing Center SMC uses DeltaMaster to provide its clients, primarily from the pharmaceuticals industry, with up-to-the-minute information on the marketing activities that are currently running.

Performance Control

Large German laboratories such as Intermed or Labor Wagner use DeltaMaster in order to be able to already fulfill controlling criteria that are innovative and new for this sector today.

Acquisition of New Customers

The Rheinische Post newspaper has developed what is probably the most innovative example of Subscription Management in the newsprint sector using DeltaMaster.

Portfolio Management

Large assets need careful management. Siemens controls world-wide real estate assets comprising over 47 million square meters, or the area covered by 6,400 soccer fields, from 60 locations using DeltaMaster.

Service Controlling

The increased importance of customer service demands that service activities throughout the company are carried out with an eye for business. The Siemens Telekommunikations Service solution convinced the expert jury and members of the German Customer Service Association (Kundendienst-Verbands Deutschland, KVD) and won us the Service Management Award 2005.

Product Range Management

DeltaMaster enables companies with several hundred thousand articles in their product range, such as the tools manufacturer Gühring, to keep an eye on everything and identify items in their product range that are profitable or that are not doing as well.

Route Planning

Logistics companies such as Hapag Lloyd, Birkart Globistics or Wiener Linien make use of special functions in DeltaMaster that help them avoid suboptimal goods flows.

Quality Control

At the lens manufacturer Schott, more than 2,000 sensors monitor how the glass troughs are behaving. In order to filter out the best parameter set for each situation from such floods of data, Schott places its trust in DeltaMaster solutions.

Shopping Cart Analysis

The Nordsee chain of fish restaurants uses Association Analysis to determine which product combinations the customers appreciate the most.

Further Applications

Address selection, field sales control, benchmarking, creditworthiness analysis, campaign analysis, cancellation prevention, customer profiling, customer value analysis, market research, acquisition of new customers, product bundling, risk analyses, sales channel analysis, shopping cart analyses, ...

Bayernhafen Group
The Controlling Boss
and the Laptops-for-Blue-Collars Principle

Gühring
Mastering complex product ranges

Hapag Lloyd
Ships the size of soccer fields

Pascoe
85 years of tracking nature's secrets

Pfizer
Actively observing the competition

Schott Lithotec
Quality Control of millionths of a meter

Siemens COM
200,000 customers at their fingertips by means of analysis

Siemens Real Estate
6400 soccer fields of real estate

Siemens Telekommunikations Service
Company-wide Service Controlling

Wolfcraft
The Mediators