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Sales controlling.

Business Intelligence for sales: Your key to sales success and effective management of the sales organization.

  • fast integration of all sales and CRM software systems

  • flexible, AI-supported analysis of all key sales figures, including data mining

  • integration of external data, e.g. market data, prices or industry key figures

  • sales controlling for everyone – from sales management to the sales force

  • seamless transition to sales planning, e.g. sales/turnover planning

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Sales controlling with Bissantz.

Uncover the strengths and weaknesses of your sales activities with Business Intelligence.

Without sales success, everything else is useless. Our evaluations in sales controlling examine incoming orders and invoicing and provide information on the structure and process organization in sales and distribution. Our deviation and cause analyses provide early warning signals at all levels and across all departments. You can identify the characteristics of “top sellers and worst sellers”, sales differences according to

areas of responsibility and sales teams, according to price categories and order sizes, according to technical or taste characteristics, according to areas, organizational units or demographic customer characteristics and customer sector characteristics. These analyses help in the management of the sales organization, reveal gaps in the product range and have a considerable stimulating value for marketing measures.

Market leaders and hidden champions trust us.

One software – many success stories.

See how customers use Bissantz in sales controlling.

Deviation analysis.

The automated calculation of relative, absolute and cumulative deviations quickly shows how results differ from set targets. This creates time for strategic analyses and enables timely adjustments.

Cause analysis.

With Bissantz software, key figures can be automatically broken down into causing and compensating elements. This allows you to quickly and clearly identify the causes of deviations and take targeted action.

Trend identification.

Historical data helps to identify patterns and risks. And they provide a good basis for forecasts. Bissantz automates the calculation of historical and forecast values for faster and better results.


Good data visuali­zation ensures clarity and compre­hen­sibility. Bissantz facilitates the selection of the right graphic type, graphic place­ment, scaling and coloring with AI-supported auto­mation and according to uni­versal standards.

Early warning.

As part of exception reporting, Bissantz auto­ma­tically gene­rates exception messages and reports that are required when certain events occur or thres­hold values are exceeded in order to react quickly.

User friendliness.

Standardized data visuali­zation and the auto­mated assign­ment of names, signs, color codes, number scaling and much more make Bissantz soft­ware an intuitive tool for analysis, planning and reporting.

Which tasks does Bissantz support?

All of them – as a matter of principle: because our logic for evaluation and visualization is universally valid. Our customers use our software for all typical sales controlling tasks. They review inventory policy guidelines based on the analysis of order size classes and pricing policy, decide on how to approach customers and offer promotions, determine indicators for estimating negotiating power with customers, examine the age structure of the product range and the exploitation of market potential, use forecasting, simulation

and other planning functions to create sales plans and the corresponding production plans, check the suitability of the scheduling procedures currently used in the event of excessive stock levels, carry out ABC analyses by material type and simulate the effects of changing order limits.

Our customers use the standardized evaluations and visualizations of our software in sales controlling for many other topics. These include:

  • advertising effectiveness evaluation

  • cross- and up-selling analyses

  • customer structure analyses

  • incentive systems

  • market analysis

  • market strategy

  • marketing planning

  • sales and turnover analyses

  • sales planning

  • target group analyses

  • target/actual comparisons

  • territorial divisions

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Which key figures does Bissantz support?

All of them – as a matter of principle: the key figures in sales controlling and all other functions are not the by-product of operational upstream systems, but are created in a multi-stage process. They are defined and then implemented.

Data from various tables is merged, filtered and summarized. Our software automates the necessary steps. This allows you to generate exactly the key figures you need – for example:

  • cancellation rate

  • cancellations

  • closing rate

  • complaint rate

  • contract renewals

  • contribution margins

  • conversion rate

  • customer profitability

  • inquiries

  • market share

  • number of customer contacts

  • open offers

  • orders

  • patterns

  • planned sales quantities

  • rejected offers

  • routes

  • sales capacities

  • sales visits

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Which perspectives does Bissantz master?

All of them – as a matter of principle: the more characteristics are available for analysis, the more valuable the key figures in sales controlling are. Our evaluation logic for sales controlling and all other functions is therefore always multidimensional, because it is precisely these characteristics,

often structured in hierarchies, which provide indications of possible causes or act as levers.

These characteristics are typical for sales controlling:

  • branches

  • customer teams

  • distribution channels

  • distributor network

  • districts

  • locations

  • organizational units

  • product groups

  • regions

  • ressorts

  • sales representatives

  • vendors

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Which data sources does Bissantz know?

All of them – as a matter of principle: The key figures for sales controlling and all other functions are usually fed from several databases. We query them via standard interfaces,

cleanse and combine them and prepare them as required for analysis, planning and reporting. The sources for sales controlling include, for example:

  • CRM systems

  • ERP systems

  • controlling solutions

  • external databases

  • invoices

  • logfiles

  • order entry

  • sales force management

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