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Glossary

What is Scrum?

Scrum is an agile project management framework that enables teams to implement complex tasks efficiently, flexibly, and customer-oriented in short, iterative cycles – so-called sprints. It is based on clear roles, defined processes, and the principle of continuous improvement.

AT A GLANCE

At a glance

  • Projects are divided into short sprints – with a functional result after each cycle.
  • The Scrum team consists of the product owner, Scrum master, and development team.
  • Three basic principles: transparency, inspection, and adaptation.
  • Used, for example, in software development, but also in marketing, research, and product management.
  • Enables faster results, higher product quality, and customer satisfaction.

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DEFINITION

Scrum definition

Scrum is an agile framework in project management that is used in software development, but also in marketing, product management, and research. The goal is to make complex projects flexible, efficient, and transparent.

Scrum relies on an iterative and incremental approach: instead of rigid planning phases, projects are divided into short, clearly defined time periods – so-called sprints. After each sprint there is a functional interim result that can be reviewed and adapted. This allows teams to respond quickly to changes and to continuously deliver better results.

„Through the sprint-based approach when introducing DeltaMaster, we were able to validate our reports early and flexibly adjust requirements between cycles. The close coordination between the business department and IT significantly relieved the project.“
Head of Controlling
Industrial company
BACKGROUND

What are the basic principles of Scrum?

Scrum is based on three central pillars: transparency, inspection, and adaptation.

PrincipleDescription
TransparencyAll relevant information – progress, obstacles, goals – is visible to everyone involved
InspectionRegular review of progress and results through fixed Scrum events
AdaptationContinuous improvement of processes and results based on the insights gained

This allows teams to respond quickly to changes and achieve better results. Progress can be continuously reflected on and optimized through regular meetings such as the Daily Scrum (daily short meeting), Sprint Review (acceptance of the sprint result), and Sprint Retrospective (reflection and improvement of the process).

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BACKGROUND

What are the different roles in a Scrum team?

A Scrum team typically consists of three roles:

  • Product Owner: Responsible for the product vision and prioritizing requirements
  • Scrum Master: Supports the application of Scrum and removes obstacles
  • Development Team: Implements the tasks in the sprint and delivers functional results
BENEFIT

What advantages does Scrum offer in project management?

The agile method offers various advantages, including for example:

Flexibility

Requirements can be adjusted between sprints – no rigid planning phases.

Transparency

All participants have insight into progress, priorities, and obstacles at any time.

Faster results

Functional intermediate results after each sprint – no months of waiting for the final product.

Higher product quality

Continuous review and adjustment improve quality iteratively.

Customer satisfaction

Close involvement of the Product Owner and regular feedback ensure customer focus.

Team cohesion

Daily exchange and joint retrospectives strengthen collaboration and personal responsibility.

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REQUIREMENTS

What does a company need for Scrum?

Scrum only delivers its benefits if roles, processes and framework conditions are consistently put into practice.

Clear role distribution

Product Owner, Scrum Master, and development team must be staffed and aware of their responsibilities. Without this structure, the Scrum events lose their effect.

Transparency

Progress, obstacles, and goals must be visible to all participants. This is the only way to carry out review and adjustment meaningfully.

Collaboration between business department and IT

Cross-functional teams and close coordination are needed so that requirements and implementation fit together. The Daily Scrum supports this exchange.

Willingness to change

Teams and the organization must accept feedback and continuously adjust processes. The retrospective provides the fixed framework for this.

Reliable processes

Fixed sprints and Scrum events give the approach structure. When dates and cadences are kept, a predictable rhythm emerges.

EXAMPLES

Application examples: Where is Scrum used?

Scrum originates from software development, but is now used in many areas where complex projects have to be implemented flexibly.

Software development

In development teams, features are implemented in sprints and delivered as a working increment after each cycle. This allows early feedback and continuous improvement of the product.

BI implementation

Building data models as well as developing reports and dashboards benefit from the sprint-based approach, because requirements are concretized step by step.

Marketing

Campaigns and content are planned, implemented, and evaluated in short cycles. This lets teams respond quickly to changing conditions.

Research

In research projects, the iterative approach allows hypotheses to be tested in manageable steps and the direction to be adjusted as new findings emerge.

Product management

Product teams prioritize requirements via the product backlog and develop the product step by step along customer needs.

Where would you like to use Scrum?

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Bissantz and Scrum

Scrum is not only a method for software development – it is also the framework within which many BI implementation projects are successfully carried out for Bissantz customers. Introducing DeltaMaster, building data models, or developing specialized reports and dashboards can be undertakings that benefit considerably from an iterative, sprint-based approach.

Why Scrum works for BI projects:

Challenge in BI projectsScrum solution
Requirements change over the course of the projectSprints enable flexible adjustment between cycles
Business departments and IT must work closely togetherCross-functional teams and the Daily Scrum promote coordination
Results must be validated earlySprint Reviews present functional reports and dashboards – not just concepts
Complex data models emerge iterativelyAn incremental approach reduces risk and enables early feedback
„We organized our BI project in sprints and signed off functional dashboards after each cycle, instead of only discussing concepts. The incremental approach noticeably reduced the risk with our complex data models.“
IT Manager
Retail company
FAQ

Frequently asked questions

What is Scrum, simply explained?

Scrum is a method for dividing complex projects into manageable stages. Instead of planning everything in advance, the team works in short cycles – so-called sprints of one to four weeks. At the end of each sprint there is a concrete, functional result. The team then looks together at: What have we achieved? What can we improve? This creates a continuous learning process that increases quality and speed.

What is the difference between Scrum and Kanban?

Both are agile methods, but they differ in their approach: Scrum works in fixed time cycles (sprints) with clear roles and events. Kanban is a continuous flow without fixed sprints – tasks are visualized and processed according to capacity. Scrum is better suited to product development with clear delivery goals, Kanban to ongoing operational processes or support teams.

Can Scrum also be used outside of software development?

Yes – Scrum is increasingly being used in marketing, product management, research, and even in controlling. Wherever requirements are complex and changeable, teams have to work closely together, and fast results are required, Scrum unfolds its benefits. BI implementation projects also benefit considerably from a sprint-based approach.

What is a sprint backlog?

The sprint backlog is the list of tasks that the team wants to implement in the current sprint. It is selected and prioritized from the product backlog at the start of each sprint during sprint planning. The sprint backlog belongs to the development team – it decides how the tasks are implemented.

How does Bissantz support Scrum-based BI projects?

DeltaMaster can handle project controlling in parallel with the Scrum methodology: sprint budgets, resource usage, and progress are recorded on a unified data basis and visualized transparently. Variances are detected automatically – without manual Excel analyses. This keeps the project team continuously informed and able to make well-founded decisions.

SUMMARY

Summary

Scrum is far more than a project method – it is an agile mindset oriented toward transparency, continuous improvement, and customer focus. Through fixed roles, clear events, and iterative sprints, Scrum enables teams to implement complex endeavors flexibly and with a focus on quality. In a BI context, Bissantz combines the strengths of the Scrum framework with data-driven project management – for BI projects that are methodically sound, transparent, and manageable.

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