The Bauer Media Group is one of Europe’s leading media companies and publi­shes over 60 magazines in Germany alone. The company has been using DeltaMaster for several years in order to have clarity about the marketing of maga­zine sub­scrip­tions at all times. The focus is on deter­mi­ning the costs of acquiring new sub­scri­ptions (cost-per-order) and analyzing them, for example by advertising channel (print, telephone, internet).

Other examples include analyzing the growth and loss of magazine sub­scrip­tions according to criteria such as the customer’s age or area of residence. Moreover, cancel­lation dead­lines are moni­tored and errors in the calcu­lation of promotion rebates are identified.

Due to the excellent expe­rience with DeltaMaster as an analysis tool, the media company decided to also use the BI software for planning.