­Marketing controlling with Bissantz software

Which half of our advertising expenditure can we cut? Marketing controlling with Bissantz sets itself the task of providing infor­mation on the effectiveness of marketing measures, whereby the costs can be deter­mined directly, but the attribu­table success on turnover and company value can only be deter­mined indirectly. The contri­bution of e.g. the budget for image adver­tising in social media to sales success cannot be measured, but the increase in followers, likes or comments can.

Marketing controlling key figures are differentiated: they vary depending on the respective measure, in some cases from medium to medium, because reactions are each measured differently. In the case of measures to promote aware­ness, image and brand value, the focus is on budget planning, cost control and compari­sons of media costs rather than measuring relationships.­ With our marketing analytics tool, you can keep track of your KPI at all times and receive auto­mated recom­men­dations for action.

With Bissantz, you gain full trans­parency over your marketing and steer your business based on reliable data. The marketing analytics software connects data from all relevant systems, evaluates key figures, high­lights areas requiring action and suggests specific measures – for example relating to campaign man­age­ment, budget allo­ca­tion or lead man­age­ment. At the same time, the marketing analytics software seam­lessly combines analysis, planning and reporting.

Users decide, for example, on sales promotions, advertising campaigns and media mixes based on adver­tising per­for­mance metrics and budgets; they identify success­ful product features and gaps in the product offering, analyze their own product range and external data on market potential and evaluate the compe­tition’s offerings. Overall, we provide you with a powerful controlling solution that enables data-driven marketing decisions and con­ti­nuous per­for­mance opti­mi­zation.

The marketing analytics software by Bissantz ­allows you to keep track of everything in a single interface.

The marketing controlling software supports all typical tasks – for example campaign manage­ment, monitoring adver­tising perfor­mance, market potential analyses, pricing strategies and new product planning.
All desired key figures are auto­ma­tically and consis­tently available, such as brand aware­ness, industry metrics, market growth, conversion rate, customer lifetime value or campaign perfor­mance metrics.
The multi­dimensional analysis logic allows you to evaluate these key figures from different perspec­­tives such as media, adver­tising channels, markets, competitors and customer character­istics, revealing relation­­ships and causes.
This is made possible by inte­grating all data sources – from sales planning and order entry to cost center accounting, panels and external databases.

With DeltaMaster by Bissantz, you are using a marketing analytics tool that is firmly focused on enabling informed decisions that benefit your company. With our intuitive reports, the most important infor­ma­tion is imme­diately under­stan­dable. At the same time, you benefit from over 30 years of expe­rience in controlling solutions – combined with excellent support that reliably accom­panies you from imple­men­tation through to ongoing operations.

Thanks to standar­dised solutions and advanced auto­mation, the marketing analytics software is quick to deploy, flexibly adaptable and operates efficiently. Integrated AI functions addi­tionally help you bring maximum effi­ciency to your marketing controlling. The focus shifts away from data pre­paration and towards what really matters: faster, data-driven decisions in your marketing department.