Mediengruppe Oberfranken.
DeltaMaster is used at Mediengruppe Oberfranken particularly in media and subscription sales and in controlling.
faster report provision
IT-independent report generation in the specialist departments
positive and negative developments recognizable at a glance
high level of expertise at Bissantz as a service provider
Management of media sales with DeltaMaster.
Less complexity – better visualization.
The business intelligence solution previously used was too complex for the specialist departments. According to Thomas Paul, system integrator at Mediengruppe Oberfranken, the biggest points of criticism were the instability of the system, the long development times and the inflexibility in the development of cubes. In addition, the reporting via Excel add-in did not meet the media group’s requirements for a comprehensible, easy-to-understand presentation of key figures and analyses. As part of a tender, DeltaMaster from Bissantz was chosen. The business intelligence suite impressed with its high level of technical maturity.
„Another argument in favor of DeltaMaster was that users can create reports independently very quickly, without any IT support,“ Paul adds. „For me, the visualization via elements such as sparklines was the decisive factor,“ says Carina Werner, Controller at the media group. „I can underscore that,“ emphasizes Petra Bayer, responsible for database management in media sales. „Sparklines and the red and blue color scheme allow you to see immediately and at a glance where the positive and negative developments are.“