At a glance
- UX is more than design – it is the overall experience at all touchpoints with a product.
- Encompasses usability, accessibility, emotional resonance, efficiency, and user focus.
- Distinction from UI: UX is the overall experience, UI the visual and interactive design.
- At Bissantz: UX as a cognitive interface for decision support, not as a design question.
What would you like to know about User Experience?
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UX definition
User experience (UX) describes the entire experience a user has when interacting with a product, a service, software, or a website. UX encompasses all dimensions of use – from usability and functionality to visual design and the emotions that arise during the interaction.
The goal of a good user experience is not only to make use efficient and easy to understand, but also to create a positive and satisfying experience that meets or, where applicable, exceeds the expectations of the users.
„Since we started working with DeltaMaster, our reporting lets us immediately recognize which values deserve attention. The typographically scaled numbers and the consistent color logic have noticeably accelerated our analyses.“Head of Controlling
Industrial company
What all belongs to user experience (UX)?
UX is not pure functionality but begins with the first contact with a product. The important factors that influence the user experience include:
- Usability describes how easily, efficiently, and intuitively a product or digital application can be operated, regardless of the user's technical know-how. Usability contributes significantly to the user experience and is ensured through the aspects of intuitive navigation, clear structure, and consistent design.
- In the field of user experience (UX), accessibility describes how well a digital product or application can be used by people with different abilities and limitations. The goal is to remove barriers and ensure that all users – regardless of physical, sensory, or cognitive limitations – can fully access content and functions. Important aspects of accessibility are technical accessibility, visual and cognitive accessibility, ease of use, and the ability to make time-related adjustments.
- In user experience, emotional resonance plays a decisive role, as it specifically appeals to positive emotions in the user, builds trust, and thus fosters a long-term relationship.
- In user experience, efficiency describes how quickly and effortlessly users can achieve their goals, by optimizing processes, avoiding unnecessary steps, and ensuring intuitive operation.
- Visual design (user interface) also plays a role in user experience. An appealing, consistent, and functional design of the user interface ensures that users find their way around and that the interaction is pleasant and efficient.
- In user experience, the user focus is central. Adapting products to the needs, expectations, and behavior of the target group ensures that the user experience is optimally tuned and creates long-term satisfaction.
- Interactivity and feedback are essential components of user experience, as they provide users with direct feedback on their actions and make the interaction with the product clear and intuitive. A high responsiveness of the system and understandable feedback ensure that users know what is happening and foster a positive usage experience.
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What is the difference between UX and UI?
The difference between user experience (UX) and user interface (UI) lies primarily in their respective focus:
| Characteristic | User interface (UI) | User experience (UX) |
|---|---|---|
| Focus | Visual and interactive design | Overall experience of the interaction |
| Question | What does it look like and how is it operated? | How does the usage feel? |
| Elements | Buttons, colors, typography, layout | User flow, information architecture, emotion |
| Goal | Intuitive, appealing interface | Positive, efficient overall experience |
| Analogy | The appearance and controls of a car | The driving feel and the entire driving experience |
- User experience (UX) focuses on the overall interaction with a brand and its products or services.
- User interface (UI) refers to the manner of interaction and focuses specifically on the visual and interactive design of the user interface, that is, what the user sees and interacts with.
What makes good UX?
Good user experience arises when the following principles are consistently implemented:
- User-centered design: The requirements, expectations, and behavior of the target group are central.
- Clarity and consistency: Uniform design principles reduce cognitive load.
- Minimal friction: Users reach their goals with as few steps as possible.
- Error prevention: The system guides users safely and prevents incorrect entries.
- Accessibility: All users – regardless of limitations – can use the product.
- Relevance: Unimportant things recede into the background, relevant things are highlighted.
In the business intelligence context, good UX specifically means: decision-makers immediately recognize which key figures.
What does a company need for good user experience?
A successful user experience does not happen by chance but requires an interplay of clear principles, user understanding, and consistent implementation.
Application examples: Where does user experience play a role?
User experience affects nearly every point of contact between humans and digital products. In companies, its benefit is particularly evident where complex information must be quickly grasped and translated into actions.
Where would you like to ensure a good user experience?
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Bissantz and user experience
The user experience at Bissantz is entirely shaped by the guiding motif: "See. Understand. Act." – a fundamental principle that runs through all products and interactions. With DeltaMaster and DeltaApp, Bissantz pursues the goal of making complex data and analyses as accessible and understandable as possible – for all users, regardless of technical prior knowledge.
The user experience is understood not as a design question, but as a cognitive interface for decision support. The focus is not on aesthetic effects, but on the question: How can people extract the maximum insight from their data with minimal effort?
To this end, Bissantz has developed its own, repeatedly proven, and partly patented UX principles:
- Haptic Reasoning®: A methodology for the automated visualization of outliers, patterns, and relationships – without the user having to actively search for anomalies.
- Typographically scaled numbers: Large numbers are written larger – an intuitive principle that guides perception and accelerates the reading of numbers.
- Two-color logic: Uniform color coding of target-actual variances, trends, and evaluations – everywhere, in every analysis.
The user experience in DeltaMaster is characterized by high functional clarity and consistent interaction: Instead of playful animations or overloaded dashboards, information is presented in a logically structured and focused way. The result: Users automatically recognize which values deserve attention, which development is noticeable, and where action is required.
Accessibility also plays a central role: Through role-based navigation, responsive design, and web-based delivery with the DeltaApp, usage is enabled on all devices – from the production line to the management, from the desktop to the smartphone.
Bissantz understands UX as a tool of entrepreneurial intelligence – not for entertainment, but for the efficient, error-free management of complex decisions.
Overview of UX principles at Bissantz:
| Principle | Description | Benefit for the user experience |
|---|---|---|
| See. Understand. Act. | Guiding motif of the product philosophy. UX as decision support, not as pure design | Targeted, efficient, and understandable interaction with data |
| Haptic Reasoning® | Automatic highlighting of relevant values through rankings and outlier analysis | Insights without active searching – patterns immediately catch the eye |
| Typographically scaled numbers | Numbers are displayed proportionally according to their magnitude | Important things are recognized faster, without the need for colors or graphics |
| Two-color logic | Uniform color principle: e.g., red for negative, blue for positive, in all visualizations | Consistency across reports – reduces cognitive load and misinterpretation |
| Navigation logic by role | User interfaces automatically adapt depending on the user role (e.g., controller, sales) | Highest relevance and clarity for all user groups |
| Integrated reporting | Reporting is seamlessly integrated into analysis and planning | No media discontinuities – all functions in one consistent user interface |
| Responsive design (DeltaApp) | Optimization of the display for all devices: smartphone, tablet, desktop | Mobile analysis and management without UX loss – anytime, anywhere |
| Standard instead of self-presentation | Focus on facts, no visual self-presentation through chart gimmicks or visual gimmickry | Reliable information delivery without distraction |
„Thanks to the role-based navigation and the responsive design, we use our metrics from desktop to smartphone without having to readjust. The operation is understandable even for users without prior technical knowledge.“IT Manager
Food producer
Frequently asked questions
What is user experience explained simply?
User experience describes how using a product or software feels – not just whether it works. Imagine you are using an app: Do you find your way around immediately? Is it pleasant? Do you reach your goal quickly and without frustration? All of this is user experience. It begins with the first contact with the product and does not end with the last click.
What is the difference between UX and usability?
Usability is one aspect of UX – it describes how easily and efficiently a product can be operated. UX is the overarching term and additionally encompasses emotional reactions, aesthetics, accessibility, and the overall experience before, during, and after use. A product can have high usability and still offer a poor UX – for example, if it works but does not trigger any positive emotions.
Why is UX especially important for business intelligence?
In the BI context, UX determines whether decision-makers can grasp relevant information quickly and translate it into action – or whether they have to search for the essentials in overloaded dashboards. A poor UX slows down decisions, generates errors, and reduces the acceptance of BI systems. A good UX turns data directly into decision-relevant insights.
How is user experience measured?
UX is measured through various methods: user tests and observations, surveys and questionnaires (e.g., System Usability Scale, SUS), heatmaps and click analyses, error rates and task completion rates, as well as Net Promoter Score (NPS). In the BI context, efficiency metrics are particularly relevant: How quickly do users find relevant information? How many steps do they need to do so?
Summary
User experience is far more than visual design – it is the entirety of all experiences a user has with a product, and it decisively determines acceptance, efficiency, and decision quality. In the business intelligence context, a cognitively optimized UX is particularly valuable: It directs attention to the essentials, reduces cognitive load, and accelerates decisions. Bissantz consistently pursues this approach in DeltaMaster and DeltaApp – with patented methods such as Haptic Reasoning®, typographically scaled numbers, and the two-color logic, which turn data directly into decision-relevant insights.
Questions about user experience?
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