BI and analytics for media companies
Whether publisher, newspaper or other media outlets: With Bissantz, you manage reach, revenues and costs across all channels.
monitor contribution margins by title, channel and region
detect revenue risks and deviations in real time
plan advertising, subscription, and digital operations driven by data
quickly identify revenue potential with AI-powered market and usage analyses
Solution-oriented data analytics for
media companies
Manage print, digital and new business fields with decision intelligence from Bissantz
The media industry is undergoing profound change. Established revenue sources such as subscriptions and advertising business are under pressure, while digital channels and new business models are gaining importance. Controlling in the media industry must therefore deliver more than historical reports – it must detect connections and deviations early and enable quick, reliable decisions.
This is precisely where Bissantz comes in: Our solution connects distributed data into a clear overall picture and delivers AI-powered decision templates. We call this decision intelligence: Media controlling with Bissantz doesn’t just answer “What happened?” and “Why?”, but also “What should we do now?”. You receive clear action recommendations based on all relevant data, including contextual information.
Contribution margins not transparent?
Publishers and newspapers manage print, digital and events in parallel – but which titles, editions or formats are actually profitable often remains unclear. Advertising revenues, subscriptions and event income are recorded in separate systems. The media analytics solution from Bissantz creates clarity about contribution margins by title, channel and region in real time.
Connections between channels unclear?
Print circulation declines while digital access increases – but do online advertising revenues compensate for print declines? Many newspapers and publishers see metrics in isolation; interactions between channels often remain hidden. Media controlling from Bissantz connects this data and shows which developments reinforce or endanger each other.
Market changes detected too late?
Seasonal booking declines, structural customer churn or shifts in advertising mix already have operational impact while consolidated reports only arrive weeks later. The media analytics solution from Bissantz detects deviations early and enables timely countermeasures in your media company.
Market leaders and hidden champions trust us.
One software – many success stories
How customers use Bissantz for controlling in the media industry
Manage advertising revenues and section development daily
DeltaMaster automatically analyzes advertising volume, page occupancy and revenues per section by title and edition. AI-powered early warning systems detect deviations from prior year or prior month levels and deliver prioritized indications of which sections or titles require immediate action.
Make contribution margins transparent across channels
Through integrated contribution margin accounting, DeltaMaster makes visible which titles, editions and digital formats are actually profitable. Print circulation, digital reach and advertising revenues are connected in a consistent management logic, so marketing strategies can be adjusted in time and portfolio decisions made soundly.
Detect subscription dynamics and cancellation rates early
Using automated time series analyses and data mining, DeltaMaster detects fluctuating subscription renewal rates and shifts between print and digital subscriptions early. This enables publishers to react in time, deploy retention measures strategically, and effectively reduce revenue risks before countermeasures become expensive.
Comprehensive title and reach analyses at a glance
With flexible multiple reports (multiples), DeltaMaster helps publishers clearly juxtapose key metrics for titles, sections and regions. This enables recognition of connections between editorial focus and advertising revenues, identification of success factors and the development of targeted strategies.
Unlock regional potential through geo-analysis
DeltaMaster offers detailed geographic analyses and enables publishers to visualize regional potential on digital maps. Interactive drill-downs make local differences in circulation, advertising bookings or digital reach transparent, improving decisions on regional marketing and sales strategies.
Seamlessly integrate external market and advertising data
By integrating external sources (e.g., sentiments, industry benchmarks, reach studies), DeltaMaster creates a central platform for publishers to connect internal analyses with external data. The resulting holistic view of market development improves planning security and strategic decision-making processes in media controlling.
Let your data tell stories
BI and analytics for media companies more powerful than ever before
In the media industry, market shifts can quickly have major impacts: advertising bookings collapse in individual sections, subscriber losses accelerate unnoticed, digital reach increases without corresponding revenue growth. DeltaMaster automatically detects risks and delivers prioritized action recommendations before they threaten your profitability.
These recommendations are based on a fully integrated, unified data foundation: subscriptions, advertising business, events, reach and digital usage data are connected in a consistent analysis logic and are always traceable. Instead of spending hours searching through dashboards, you focus on what matters: selecting and implementing measures.
Our BI and analytics for media companies at a glance
With Bissantz, you analyze figures in real time, plan budgets and capacities proactively, and report automatically to management and departments. AI detects patterns that would otherwise remain hidden – for example, which editorial focus areas will drive reach and advertising revenues in the future or when subscriber losses become critical.
In this way, controllers manage margins by edition and section, review contribution margins and create reports at the push of a button. Managers evaluate advertising categories by profitability, simulate rate adjustments and plan campaigns based on data. Editors see which sections retain readers and adjust topic budgets accordingly.
Analysis, planning, reporting
Clear reports, well-founded analyses, integrated planning.
Integration of all data sources
Seamless connection of all data sources, including those with unstructured data.
On all devices
BI also on the smartphone – for quick decisions in meetings and on the go.
Better decisions in the media industry
Over 30 years of experience in BI, decision intelligence and controlling for publishers and newspapers
With Bissantz, publishers and newspapers manage their business faster and more soundly. Decision-makers clearly recognize which titles are profitable, which advertising categories drive margins, and where subscriber losses become critical. Decisions are based on an integrated view of revenues, reach, costs and their interactions.
This is not just our promise – it’s the experience of media companies that count on Bissantz solutions for controlling in the media industry: from regional through specialized publishers to national newspapers and magazines. The satisfaction of our users is regularly confirmed with top rankings in user surveys.
FAQ – Frequently Asked Questions
Key information at a glance – answered concisely and clearly
Our solution for BI and analytics for media companies integrates all common ERP systems such as SAP, Microsoft Dynamics, and industry-specific publishing systems – flexibly and without media breaks.
All of them. For example, specialized publishers, trade publishers, newspapers, and media houses with print, digital and event portfolios. The solution is scalable and suitable for regional publishers as well as national newspapers and media corporations with complex portfolios.
Contact us. We will clarify your requirements and circumstances for BI and analytics for you media company and define the next steps together. We accompany you personally and with well-founded industry knowledge.
Free of charge for you
Quickguide "Business Intelligence" – download now
