Two Colors Are Enough!
Why Bissantz focuses on red and blue
The clarity of commercial thinking is also apparent in the usual conceptual pairs: With inflows and outflows, income and expenditure, or debit and credit, we describe the processes of every company in a universal way and make it possible to compare, assess, and decide on phenomena.
In nature, we experience colors that are typical: Blue whales, red deer, white horses (waves), emerald green, stone gray, rose red – the color and object are the same, and quickly recognized. Color is arbitrary everywhere else: Fashion, furniture, and cars are available in every color. Accounting and arithmetics are
colorless. Their neutrality in relation to the object they are counting makes them powerful.
Seeing is thinking
Even so, businesspeople convey messages most effectively with two colors, and with blue rather than green. Looking and thinking draw on the same scarce resources. Colors have no significance per se, and need to be learned. Red and green get in each other‘s way, while red and blue do not. Rather than being dull, the result is a simplification – and an overdue one at that.
Two Colors Are Enough
For this wonderful dichotomy, we use the most effective separator: color! Red demands attention. Blue is met with pleasure – because in physiological terms, it is the better green, as we explain in our whitepaper.
Download the whitepaper "Two colours are enough" now!
Here is our outlook on the world of commercial colours: red and blue.