Marketing controlling:Analysis, planning and reporting
Bissantz is software for business intelligence in all functions.
Market leaders rely onBissantz.
In marketing controlling and for all other functions.
Business Intelligencefor marketing controlling.
Analytics and dashboarding seamlessly connected.
We have cast the best practice for analysis, planning and reporting in marketing controlling and other corporate functions into software. Evaluation, presentation and operation are based on universal principles of how humans perceive and process numbers and graphics.
Our reports for marketing controlling and all other departments are understood more quickly. Our software is easier to use. Key figure overviews and root cause analysis are seamlessly linked. Our processes are award-winning and patented.
Variance analysis
Automated calculation of relative, absolute and cumulative variances for marketing controlling.
Root cause analysis
Automated resolution of key figure values according to causing and compensating elements.
Trend detection
Automated calculation of historical and forecast values for marketing controlling.
Visualization
Automated selection of graphic type, graphic placement, scaling and coloring.
Early warning
Automatic threshold and event-driven exception alerts and reports (Exception Reporting).
Ease of use
Automated standardization and assignment of names, signs, color codes, number scaling, etc.
What taskssupports Bissantz?
Analysis, planning and reporting in marketing controlling.
All – and on principle: Because our logic for evaluation and presentation is universally valid. Our customers use our software for all typical tasks in marketing controlling. They decide on sales campaigns, advertising measures and media mix on the basis of advertising success control and budgets, and identify successful product features and offer gaps for this purpose,
illuminate the company’s own product range, external data on market potential and market shares, and evaluate the competitive offering.
At our customers, the standardized evaluations and visualizations of our software are used in marketing controlling for many other topics. These include:
Advertising Success Control
Advertising measures
Budgeting
Campaign Management
Conversion rates
DSGVO
Designs
Key account management
Life cycle analyses
Market potential analyses
Market research
Marketing Planning
Marketing-Mix
Naming rights
New product planning
Online Marketing
Panel surveys
Pricing policy
Product development
Product life
Product range gaps
Sales promotions
Streamlining of product range
Website visits
What key figuressupports Bissantz?
Analysis, planning and reporting in marketing controlling.
All – as a matter of principle: The key figures in marketing controlling and all other functions are not the by-product of the operational upstream systems, but are created in a multi-stage process. They are agreed upon, then it’s time for implementation.
Data from various tables is merged, filtered and summarized. We have automated the necessary steps for this with our software. This allows you to generate exactly the key figures you need – for example:
Advertising expenses
Awareness
Churn rate
Cost per click
Customer complaints
Customer loyalty
Customer satisfaction
Image values
Industry values
Market growth
Market penetration
Market potential exploitation
Market shares
Marktpotential
New customers
Penetration
Price-Sales Elasticity
Repeat purchases
Response rates
What perspectivesmasters Bissantz?
Analysis, planning and reporting in marketing controlling.
All – as a matter of principle: The more characteristics are available for their analysis, the more valuable the key figures in marketing controlling are. Our evaluation logic for marketing controlling and all other functions is therefore always multidimensional, because it is precisely these
Characteristics, often structured in hierarchies, which provide indications of possible causes or act as control levers.
These features are typical for marketing controlling:
Advertising media
Brands
Business segments
Competitor
Countries
Customer features
Equipment
Markets
Media
Product features
What data sourcesknows Bissantz?
Analysis, planning and reporting in marketing controlling.
All – as a matter of principle: The key figures for marketing controlling and all other functions are usually fed from several databases. We query them via standard interfaces,
cleanse and combine them and prepare them as required for analysis, planning and reporting. Sources for marketing controlling include, for example:
Cost Center Accounting
Customer Inquiry Processing
External databases
Media planning
Offer processing
Order entry
Panel
Sales planning
One software,many success stories.
