Generic filters
Exact matches only
Search in title
Search in excerpt
Search in content

Marketing controlling:Analysis, planning and reporting

Bissantz is software for business intelligence in all functions.

Mit Marketingcontrolling-Software von Bissantz die Wirksamkeit von Werbemaßnahmen ermitteln
Marketing controlling

Which half of the advertising expenses can we save? Marketing controlling with Bissantz takes on the task of providing indications of the effectiveness of marketing measures, whereby the costs can be determined directly, but the attributable success on sales and company value can only be determined indirectly. The contribution of the budget for image advertising in social media to sales success, for example, cannot be measured, but the increase in followers, likes or comments can. Marketing controlling indicators are differentiated: They vary with the respective measure, in part from medium to medium, because reactions are measured differently in each case. In the case of measures to promote awareness, image and brand value, the focus is on budget planning, cost control and comparisons of media costs.

Market leaders rely onBissantz.

In marketing controlling and for all other functions.

Business Intelligencefor marketing controlling.

Analytics and dashboarding seamlessly connected.

We have cast the best practice for analysis, planning and reporting in marketing controlling and other corporate functions into software. Evaluation, presentation and operation are based on universal principles of how humans perceive and process numbers and graphics.

Our reports for marketing controlling and all other departments are understood more quickly. Our software is easier to use. Key figure overviews and root cause analysis are seamlessly linked. Our processes are award-winning and patented.

Variance analysis

Automated calculation of relative, absolute and cumulative variances for marketing controlling.

Root cause analysis

Automated resolution of key figure values according to causing and compensating elements.

Trend detection

Automated calculation of historical and forecast values for marketing controlling.


Automated selection of graphic type, graphic placement, scaling and coloring.

Early warning

Automatic threshold and event-driven exception alerts and reports (Exception Reporting).

Ease of use

Automated standardization and assignment of names, signs, color codes, number scaling, etc.

What taskssupports Bissantz?

Analysis, planning and reporting in marketing controlling.

All – and on principle: Because our logic for evaluation and presentation is universally valid. Our customers use our software for all typical tasks in marketing controlling. They decide on sales campaigns, advertising measures and media mix on the basis of advertising success control and budgets, and identify successful product features and offer gaps for this purpose,

illuminate the company’s own product range, external data on market potential and market shares, and evaluate the competitive offering.

At our customers, the standardized evaluations and visualizations of our software are used in marketing controlling for many other topics. These include:

  • Advertising Success Control

  • Advertising measures

  • Budgeting

  • Campaign Management

  • Conversion rates


  • Designs

  • Key account management

  • Life cycle analyses

  • Market potential analyses

  • Market research

  • Marketing Planning

  • Marketing-Mix

  • Naming rights

  • New product planning

  • Online Marketing

  • Panel surveys

  • Pricing policy

  • Product development

  • Product life

  • Product range gaps

  • Sales promotions

  • Streamlining of product range

  • Website visits

Mehr anzeigen

What key figuressupports Bissantz?

Analysis, planning and reporting in marketing controlling.

All – as a matter of principle: The key figures in marketing controlling and all other functions are not the by-product of the operational upstream systems, but are created in a multi-stage process. They are agreed upon, then it’s time for implementation.

Data from various tables is merged, filtered and summarized. We have automated the necessary steps for this with our software. This allows you to generate exactly the key figures you need – for example:

  • Advertising expenses

  • Awareness

  • Churn rate

  • Cost per click

  • Customer complaints

  • Customer loyalty

  • Customer satisfaction

  • Image values

  • Industry values

  • Market growth

  • Market penetration

  • Market potential exploitation

  • Market shares

  • Marktpotential

  • New customers

  • Penetration

  • Price-Sales Elasticity

  • Repeat purchases

  • Response rates

Mehr anzeigen

What perspectivesmasters Bissantz?

Analysis, planning and reporting in marketing controlling.

All – as a matter of principle: The more characteristics are available for their analysis, the more valuable the key figures in marketing controlling are. Our evaluation logic for marketing controlling and all other functions is therefore always multidimensional, because it is precisely these

Characteristics, often structured in hierarchies, which provide indications of possible causes or act as control levers.

These features are typical for marketing controlling:

  • Advertising media

  • Brands

  • Business segments

  • Competitor

  • Countries

  • Customer features

  • Equipment

  • Markets

  • Media

  • Product features

Mehr anzeigen

What data sourcesknows Bissantz?

Analysis, planning and reporting in marketing controlling.

All – as a matter of principle: The key figures for marketing controlling and all other functions are usually fed from several databases. We query them via standard interfaces,

cleanse and combine them and prepare them as required for analysis, planning and reporting. Sources for marketing controlling include, for example:

  • Cost Center Accounting

  • Customer Inquiry Processing

  • External databases

  • Media planning

  • Offer processing

  • Order entry

  • Panel

  • Sales planning

Mehr anzeigen

One software,many success stories.