Tag: Marketing

Motion arouses emotion: The streetcar in the look of our Business Intelligence software DeltaMaster will roll through the city of Nuremberg for a further year. The DeltaMaster tram has many fans – both [...]

The recommendation lists at Amazon are legendary, and how they work is almost as big a secret as the Coca-Cola formula. Just kidding – it’s not, of course. We’ll explain the “magic formula” [...]

Dear marketing, we business people don’t need ISO norms or balance sheet guidelines to understand things better. Therefore please leave the color red to us. Because it means something. The same thing [...]

When managers and statistics collide, less is often more. In general, however, there are not enough statistics in data visualizations. The only requirement is that they need to be robust.

Getting crowned is not always an honor. And those who are doing the honors don’t always take the ceremony seriously. Of course, it isn’t always quite as extreme as receiving a crown of thorns, but [...]

Sachsen LB could have at least tried to. Their board of directors trusted a few traffic lights. They were usually green, but now all German taxpayers see is red.

Gross margin flow analysis breaks down a margin variance by its components to deliver important clues about the underlying causes. This way you determine if a price increase really leads to higher sales [...]

Today’s marketing needs to be even fresher, funnier and more shocking than that from yesterday - just to grab the audience’s attention. Why not try the same strategy on your management? After all [...]

All that is subsumed under Web 2.0 seems similar to a guerilla movement: it develops mostly unnoticed by established institutions. I analyze some consequences for your marketing and hint to weapons you [...]

“Good management is boring” says Peter Drucker and “If you want excitement, don’t go to a good management information system.” We should reflect on this statement if we do not want to amuse [...]