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Pick pictures carefully

Picture and figure may be good. Here the chair is on focus.

Picture and figure may be bad. The nice guy could also work for Ford, or Mercedes, or, or, or.

Picture without a figure may be good. Aha. That’s a typical hacker’s place. Didn’t know that. Never been there.

Picture without a figure may be embarrassing. Below the picture it reads: Budweiser wants to sell more. A Barman pours a beer. In Brussels. So what?

Source: WSJ Europe, 2009-11-13, p.W9, p.2, p.14, p.8.