Data Mining

The recommendation lists at Amazon are legendary, and how they work is almost as big a secret as the Coca-Cola formula. Just kidding – it’s not, of course. We’ll explain the “magic formula” [...]

Whether it’s hype or not, Big Data is the revival of data mining – and one that has been long overdue. Big Data is bringing new momentum into data-driven corporate cultures. But knowledge alone is [...]

On May 27th, we will discuss the topic ‘Management between Intuition and Automation’ at Hotel de Rome in Berlin. Human intuition filters and summarizes details into signals. Business Intelligence [...]

The magazine CHIP from Munich reports: "Believe it or not, most discount stores put beer and diapers fairly close to each other." That's due to Data Mining. Because: Young men come. Sent by young women [...]

Some people think that numbers people read data differently than graphics people. Is that true? Does this sub-division of the homo numericus really exist? And if so, do we need to present information [...]

He has won the Oscar in informatics: the 2007 Innovation Prize of Gesellschaft für Informatik (GI) for his work on "Hybrid Data Mining".

Decision-makers who receive a traffic light for support really don’t have anything more to decide. The report author already made the judgment call. Worse yet, decision-makers don’t even have the [...]

What constitutes statistical thinking? As we take another look at our margarine marketing example, we find that the key is just plain commonsense.

We often encounter cartographic visualizations as a way to explain spatial comparisons. Although they are great eye-catchers, there are rather difficult to use (well). Learn when (and if!) it makes sense [...]

In the previous parts of this series (iPod, PowerSearch) I demonstrated how simple rankings can deliver much more information than initially meets the eye. This time we will create a ranking across all [...]

As most people in relationships know all too well (“You’re just like your mother!“), your selection of opening words will make or break any discussion. This holds true in the IT industry as well [...]

Here is good example of information density to the extreme! Professor Dr. Peter Mertens, who was the first professor for information systems in Germany in 1968, created 5 printed pages of knowledge every [...]

Warum Männer Bier und Windeln nicht zusammen kaufen und was wir dennoch aus modernen Sagen lernen können.

Why men don't buy beer and diapers at the same time, and what we can still learn from urban legends.