Last time: Spoiling shadows. Today: enlightening shadows. Sometimes a column is more imporant than another. Then it is highlighted. That works good with shadows. As we see here.
Source: Wall Street Journal, 2010-11-30, page 25.
Shadow reduces contrast. That’s why sometimes bold is used additionally. Or we differentiate. Shadow and bold: very important. Shadow without bold: nearly very important. As we see here.