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Successful sales controlling with DeltaMaster

Sales controlling is a key function when it comes to a company’s long-term success. Effective sales controlling supports and guides sales processes rather than merely controlling them.

DeltaMaster provides the necessary transparency in sales, showing when and where action needs to be taken.

Business intelligence with DeltaMaster: Look, see, do!

Sales controlling with DeltaMaster

Sales controlling is a key function when it comes to a company’s long-term success. Effective sales controlling supports and guides sales processes rather than merely controlling them. DeltaMaster provides the necessary transparency so that you know when and where action needs to be taken.

Analyzing data for the entire sales process

A wide range of data analyses are required in order to identify customer potential, control sales channels, classify products, set prices and margins, and improve ways of addressing customers – for strategic and operational sales planning alike. You can use DeltaMaster to create flexible analyses for all kinds of areas of application, including

  • Sales and revenue analyses
  • Customer structure analyses
  • Target group analyses
  • Order situation analyses
  • Target-actual comparisons
  • Market analyses
  • Cross-selling and upselling analyses
Generating decision-relevant KPIs

Sales controlling requires informative KPIs in order to examine sales efficiency, identify potential, and translate this into suitable measures. You can use DeltaMaster to generate exactly the KPIs you need – including

  • Hit rate (number of customer contacts, categorized e.g. by type of contact)
  • Conversion rate
  • Contribution margin, product-related or customer-related
  • Customer profitability
  • Complaint rate
  • Cancellation rate
  • Closure rate
Integrating data from any systems

Data about customers, products, employees, sales processes, etc. forms the basis for sales-relevant analyses. You can use DeltaMaster to integrate data easily and automatically from various sources, such as

  • ERP systems
  • CRM systems
  • Controlling solutions
  • Log files

How our customers benefit

“DeltaMaster already offers a lot of analysis options by default, so reports can be generated quickly.”

Thomas Schenkirsch, Chief Financial Officer (CFO), Aebi Schmidt

The mechanical engineering and operating technology company Aebi Schmidt uses DeltaMaster for the Group-wide analysis of customers, products, and markets. In addition to the monthly rolling forecast, which serves as the basis for plant capacity planning, DeltaMaster supports the budgeting process and the planning workflow.

Aebi Schmidt benefits from the centralized availability of all relevant sales information and a more professional planning process using DeltaMaster.

“We have a customer data sheet for each customer containing various revenue reports. This has brought us even closer to our customers, improved their revenue awareness and enabled a better understanding of the figures.”

Johanna Gärtner, Leitung Organisation und Logistik, Wenco

The non-food system supplier Wenco primarily uses DeltaMaster to evaluate sales figures broken down by product group and sales team. For example, year-on-year sales performance is analyzed across all product groups. Every month, around 10,500 reports are created and distributed at the touch of a button using DeltaMaster.

For Wenco, the main advantages of DeltaMaster are improved revenue awareness among the report recipients and increased proximity to its customers.

“DeltaMaster is my most important tool for daily reporting and analysis. Once you understand the logic, the possibilities for analysis are almost boundless.”

Michael Jungmann, Pricing Manager, Bürkert

Bürkert, a manufacturer of instrumentation and control systems, uses DeltaMaster for ongoing sales reporting. Employees obtain information in the form of ad hoc analyses on a self-service basis and standardized PDF reports. DeltaMaster is also used for price and margin analysis as well as revenue and sales planning.

With DeltaMaster, Bürkert benefits from the availability of a company-wide source of results and the ability to get to data more quickly.

“DeltaMaster is an important tool in our sales and financial controlling and makes it significantly easier for us to perform value- and risk-oriented company management.”

Egbert Veit, Commercial Director, Deuter Sport

DeltaMaster provides the sales directors at Deuter, the market leader for sports backpacks, with revenue information at customer, customer group, product, and product group level at a glance. For Deuter, the key benefits of DeltaMaster are the high degree of flexibility it offers, the speed with which variance analyses can be carried out, and the extensive possibilities for drill-down.

DeltaMaster is a dependable business compass for Deuter on the company’s path to success, delivering reliable figures and clever analysis options.


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