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Business Intelligence on the “Nordschleife” race track (2)

We’ve just finished another important step: Frank Kretschmann and Nota-X have summarized the outstanding material from the Nordschleife into a first film. In it, I explain why it was so important to us not to simply measure eye tracking in a lab, but at a place where the stakes are high and each glance has to be on target.

The Nordschleife is such a hard test because of the relentless distractions on the human eye. We all know this problem too well when sitting in front of a computer. Literally as I type, an Apple software update is flashing in the menu bar, Skype for Business is blinking with new messages, and when I close my eyes to concentrate, a new email pops up. There is no room for distractions on the Nordschleife; the eye movements there must be correct. But for now, sit back and enjoy the footage of our fabulous day and phenomenal findings.


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Read the first part of Business Intelligence on the “Nordschleife”.

Press material on request.