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A rule without If-Then

6 reasons for vacation. 2 years. 2 parts of Germany. 24 values. Sounds easy. It’s not. A lot to think about in this chart.

Motives for vacation in Germany - Source: Welt am Sonntag (WAMS), No. 43, 200-10-25, p.24
Source: Welt am Sonntag (WAMS), No. 43, 2009-10-25, p.24
Motivations of Germans for vacation, East (“Ost”) vs. West Germany, from top: new impressions, experience, being on travel, to indulge in something, relaxation, reactivation of memories.

Closeness connects: The headline connects with all first bars. It becomes graphical itself. But shouldn’t. It’s for all four bars.

Time is horizontal: We had that before. Here, a decrease is a movement to the left. Hard to understand for the eye.

Man with a hat: Two men stand beside each other. The smaller one wears a hat. How small is that one? Values to the right of the bar: better not this time.

Colours group: In WAMS all values for 1991 and all values for 2008. Might be ok. Not ideal here.

Checkered is out: Stripes in the background are funny. And decrease readability.

Most important: reason, years, change between years, part of Germany and variance between East and West – all packed into the vertical. Too much.

Urlaubsmotive der Deutschen - Redesign als Grafische Tabelle
Source: DeltaMaster

My rule: Use two visual axes: vertical and horizontal, if it helps. Doesn’t always work. Here it’s ok.